At the Writers’ Union AGM for a talk on Promoting You Book-Tricks of the Trade,  here’s Dorris Heffron and Richard Scrimger reading his bio together, she forgot her glasses.  The pearl of wisdom he shared?  Embrace your inner douche, be that guy you hate who says “Hey, buy my book.”

Margriet Ruurs suggested that we think of all the markets for our books, non-traditional ones too, for example she sent her chicken picture book to the egg marketing board and encouraged them to host contests and give her books away.

Zoe Grams, publicist from Douglas McIntyre, shared some basic premises of a marketing platform. “Find the benefit for others.”  What specific value does your book offer?

The workshop was entertaining as well as informative.  Hey writers, you all should have come to Vancouver this weekend!

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